Company Overview

Fostering Futures Crafting Legacies

Since our inception in 1971, we've been pioneers in the UAE business landscape, proudly standing as one of the first registered companies. As a family-run business entering its third generation, we've evolved from our trading roots to become esteemed brand owners specializing in cutting-edge appliances and transformative projects.
  • 800 +

    Skilled Employees
  • 65 +

    Export Market
  • 50 +

    Top Brands
  • 5000 +

    Happy Clients
Message from the


I feel compelled to emphasize the timeless importance of values such as trust and respect in our business. These principles aren't mere abstractions; they are the cornerstone of our ethos. By upholding these values, we not only foster enduring relationships but also lay the foundation for sustainable success.
Chairman, Lutfi Group of Companies

Home Brands

Core Partners



The Inception of Mr. Shafiullah's Visionary Venture

Mr. Shafiullah laid the cornerstone of our company, infusing it with his visionary zeal. With a steadfast commitment to industry leadership, his foundation marked the genesis of a journey destined for greatness.

Lutfi's Inaugural Flagship Store in Deira

Lutfi strategically placed its first flagship store in the bustling heart of Deira, solidifying its presence as a significant player in the electronics trade. This set the stage for an exciting journey of innovation and customer-centric excellence in the industry.

Lutfi's Resilience in the Face of Adversity

In a challenging turn of events, Lutfi faced the devastating loss of its store and entire inventory to a fire. Despite this setback, the company embraced resilience, viewing the incident as an opportunity to rebuild and redefine itself, marking a courageous return to ground zero with unwavering determination.

A Remarkable Resurgence through VCR Sales

In a remarkable turnaround, Mr. Shafiullah breathed new life into the business by selling over 10,000 VCRs within just 25 days. This extraordinary feat not only revived the company but also captured the attention of Japanese brand principals, propelling the business into a new era of partnerships and success.

Nobel by Lutfi: Uniting Homes with Quality Appliances.

Lutfi unveiled Nobel as a brand dedicated to meeting the daily needs of consumers, driven by the vision of 'bringing families together.' With a focus on providing quality appliances for delightful meals, Nobel emerged as a beacon of culinary excellence, fostering connections and shared moments within households.

Strategic Partnership with Bompani

Lutfi proudly assumed the role of the official distributor for Bompani in the UAE region. This strategic partnership not only bolstered Lutfi's product portfolio but also reinforced its position as a key player in delivering premium home appliances to discerning customers.

Lutfi Unveils 7 New Showrooms Across the Emirates

In a bold move towards accessibility, Lutfi has inaugurated seven new showrooms, strategically placed in key locations across Dubai, Abu Dhabi, Ajman, and Sharjah. It reflects Lutfi's commitment to providing quality home appliances and services throughout the Emirates.

Lutfi Projects: Leading the Way in Transformative Home Furnishing

Lutfi Projects has emerged as a leader, outfitting over 15,000 houses with top-tier appliances. This milestone underscores Lutfi's commitment to transforming living spaces and providing unparalleled quality and service to customers.

Lutfi Honored for 50 Years of Economic Excellence

As Lutfi marked its 50th anniversary, the company received a prestigious accolade from the Department of Economy & Tourism in Dubai, recognizing its significant contribution to the local economy.

Elevating Culinary Spaces: Lutfi's Partnership with Franke

Embarking on a culinary journey, Lutfi has forged a strategic partnership with Franke to deliver comprehensive kitchen solutions to key project partners. This ensures that clients receive top-notch, integrated kitchen solutions for their projects.

Global Expansion Hub: Launching Jafza Operations

In a strategic move towards international growth, we inaugurated operations in Jafza, equipped with a state-of-the-art 100,000+ square feet warehouse. This expansion allows us to scale our business from servicing 35+ countries to reaching over 50 countries.

Message from

Executive Director

Recognizing the importance of brand ownership, our expansive range under the Nobel brand encompasses over 400 items within the appliances and electronics sector. This demonstrates our commitment to quality, innovation, and meeting diverse customer needs across various industries.
Mr. Rashid Shafiullah
Executive director, Lutfi Trading LLC

Let’s build somthing
Great together.